Grofer and HelloFresh, side by side
HelloFresh delivers boxes of pre-portioned ingredients with its own recipes. Grofer plans meals from published recipes and puts them in your usual supermarket shop, online or in store. One saves you the shop; the other plans it.
Grofer wrote this page, so weigh it with that in mind. It says where the other app is the better pick and what Grofer doesn’t do yet, and every claim about the other app links to the page it came from.
Pick HelloFresh if
- You’d rather not shop at all: the ingredients come to your door.
- You want exact portions, so there are no half-used packs left over.
- You want more than 100 recipes to choose from every week, with step-by-step recipe cards.
- You want to order on an iPhone or the web today.
- You’d like a widely used app: 4.7 from about 86,000 ratings on the UK App Store when we checked.
Pick Grofer if
- You want to see the week’s total at each supermarket before you shop, and buy at supermarket prices.
- You cook for one. HelloFresh’s smallest box serves two, and it suggests keeping the extra for lunch.
- You want your meals in your usual shop, alongside everything else you buy.
- You want to plan without a subscription. Planning and shopping in store with Grofer are free.
| Feature | Grofer | HelloFresh |
|---|---|---|
| Recipes | Published recipes from real publishers, each credited and linked to the original. Grofer doesn’t write recipes. | More than 100 recipes a week from its own recipe development team.hellofresh.co.uk, hellofresh.co.uk/about/mimi-morley |
| Weekly budget | You set a weekly budget, see the total before you shop, and Grofer tells you when the plan goes over. | The price depends on how many people and recipes you choose, and you can skip up to 4 weeks at a time.hellofresh.co.uk/food-box/menu-and-plans, hellofresh.co.uk/about/how-to-cancel-hellofresh |
| Comparing supermarkets | Prices the same plan at each supermarket it covers, with the date the prices were checked. A store with estimated items is never called cheapest. | It sells its own boxes, so there are no supermarket prices to compare.hellofresh.co.uk |
| Fills an online basket at | Tesco, Sainsbury’s, Ocado, Morrisons, Waitrose and Iceland. It only adds to your basket and never clears it. | None. It delivers its own boxes, and you can add extras such as desserts and sides.hellofresh.co.uk |
| Shopping in store | A priced list to tick off round the shop, free. Asda is priced for shopping in store only. | Not needed: the ingredients come to your door, pre-portioned.hellofresh.co.uk/food-box/vegetarian-meal-delivery |
| Diets and allergies | Allergies and diets are hard filters, applied before you see a meal. Meals that suit the appliances you have come first. | Vegetarian recipes and Calorie Smart meals under 650 calories. Recipe cards list allergens, and its terms ask you to check the packaging too.apps.apple.com/gb/app/id970107419, hellofresh.co.uk/about/termsandconditions |
| What it plans | 3 to 14 meals a week, for 1 to 10 people. Pack sizes are worked out across the whole week. | 3 to 5 recipes a week for 2 to 4 people, or a family box. The smallest box serves two.hellofresh.co.uk/food-box/home-delivery-meals, hellofresh.co.uk/food-box/meal-delivery-for-one-person |
| What’s free | Planning, prices and the in-store list are free. Filling your online basket is a subscription. | A weekly subscription with no minimum term and discounts on your first boxes. Cancelling is free before the weekly cut-off.hellofresh.co.uk/eat/discount-codes, hellofresh.co.uk/about/termsandconditions |
| Where it runs | Android. The iPhone app isn’t out yet. | The web, iPhone and Android.hellofresh.co.uk, hellofresh.co.uk/about/app |
HelloFresh’s column is from its own website and app store pages, read on 4 November 2026. Grofer’s column is the app as it is today.
What Grofer doesn’t do yet
- No iPhone app yet, and no web app. Grofer is on Android today.
- It doesn’t fill an Asda basket. Asda is priced for shopping in store only.
- Aldi, Lidl and Co-op aren’t priced yet.
- You can’t add your own recipes.
Is anything here wrong or out of date, about HelloFresh or about Grofer? Email hi@efosaso.com and we’ll check it and correct the page.
Free to plan and shop in store.